SEO has become more complex over the last 10 years and now encompasses much more than simple on-site optimization. Split Mango has become a leader in new Search Engine Marketing methods, because we utilize the full spectrum of unique and proprietary Internet Marketing techniques. Our exclusive methods ensure your website not only gains new visibility through tried and true optimization techniques, but also through new Web 2.0 practices like Social Networking, on-site and third-party blogging as well as PR work.
Some of our Online Marketing Services Include:
- Keyword Research and Analysis
- Copywriting for Optimization
- Market and Competition Analysis
- Analytic Analysis to Improve Conversions
- Social Networking
- Conversion Optimization
Let Split Mango help you expose your site to a broader market and enhance your visitors’ experience, ultimately leading to increased conversions and a higher percentage of return traffic. Get the edge on your competition by utilizing all our marketing strategies simultaneously!
Keyword Research and Analysis
Your website traffic is only as qualified as the keywords you’re targeting. That’s why it is imperative to research keywords that will drive the highest conversion percentages possible. Split Mango employs several analytical methods to determine the best keywords that will draw your target demographic to your website.
We also look at uncovering non-industry specific keywords that you may not know your audience is using. Once you find the keywords people are using to seek your products or services, you will have tapped into a new vein of consumers already in ‘buy mode’.
Split Mango’s keyword research also includes competition analysis, market analysis and keyword trends. What keywords are your competitors using? What keywords does your target market use daily? And what keywords will they be using 6 months from now? Through keyword research we answer these questions as well as open up new avenues that will expose your website to a brand new audience.
Professional Keyword Research and Analysis is paramount to any successful SEO campaign. Before you begin to market your site online, ensure you’re going after the right people using targeted words in their language.
Title & Meta Tags Development and Implementation
First impressions are extremely important when it comes to how search engines view your website. Your page Titles and Meta tags are that first impression, so make them count. Split Mango creates concise, keyword-focused tags, that ensure search engines have the right idea about what your site is centered on, moving you up the results pages for your chosen keywords more quickly.
Streamlined tags allow for the biggest keyword impact while keeping your character length at a minimum. Split Mango creates professionally constructed Meta tags that boost your site up the ranks within weeks of deployment.
Copywriting for SEO
Your page copy should reflect what your Meta and Title tags are promoting through an increase in keyword use or as the search engines refer to it, “keyword density”. This is the amount of times a keyword appears every 100 words and each search engine has their own idea of good keyword density. Split Mango has found its own methodology for locating the median ratio that will appeal to the top three search engines at the same time. To ensure the search engines understand the keywords that each page is targeting, proper keyword density should be used.
The art of writing copy for search engine optimization is in being able to consistently repeat the needed keywords throughout the text without the copy sounding redundant or ridiculous. Split Mango uses skilled copywriters who have years of experience in doing just this, and who always produce professional copy that will be easily read and understood by your site visitors.
Image Search Management
If your website is rich with proprietary images, you should be leveraging those images to increase your traffic through image searches. Image search has great branding ability and should be used for long-term marketing strategies. Split Mango can help you achieve first-page ranking for your images through a non-invasive approach that ensures the layout and look of your pages remain intact.
