Split Mango can help you set up a new Pay Per Click (PPC) campaign or help streamline your existing account. We have extensive experience with Google AdWords, Yahoo Search Marketing and Microsoft AdCenter and we will ensure your advertising dollars go as far as possible while pushing your conversions to their peak. To get the most out of your PPC campaign Split Mango will create professionally designed landing pages and use highly efficient Multivariate Testing. Together these strategies can increase your conversions exponentially, drastically improving your bottom line.
Some of our PPC Management Services Include:
- Keyword Research and Analysis
- Compelling Ad Content Writing
- Market and Competition Analysis
- Landing Page Design
- Multivariate Testing
Keyword Research and Analysis
Split Mango has over 6 years of experience in locating highly targeted keywords that will attract more conversions while not breaking the bank. We make sure your ad finds people who are actively looking to purchase what your company is selling.
Writing Ad Content That Converts
Once your ideal keywords have been defined, the next step is to produce ad content that will compel your demographic to learn more about what your company is offering. We’ve written thousands of advertisements through PPC that consistently achieve high conversion rates while our CPC bids are far lower than the competition. We take full advantage of Google’s new Quality Score system to save you money while never compromising your audience reach.
Landing Page Design
When designed professionally and with keen knowledge of your demographic, landing pages can sell your product and services in an instant. People make their decisions as to whether they will buy from you within seconds, and a good landing page will give you an advantage over companies that send their PPC advertisements to their homepage.
Multivariate Testing
Using Multivariate Testing within a PPC environment will drastically increase conversions and can be manipulated on the fly. Using several landing pages with slight to extreme variances, we can view in real time what messages work and which ones fail. Your target audience will react to various nuances that will either attract or deter them within milliseconds of them viewing your message. Something as simple as the background colour or font style will affect your conversions. Multivariate Testing is usually a longer term goal that requires a minimum of 1-month to determine the best course of action and locating a message that elicits the best response possible.