Search Engine Optimization

SEO is the art of optimizing websites, with the end result of increasing visibility in search engines. SEO optimizes a website’s structure, content, navigation and link traffic and will also have a positive impact on your site’s user experience.

Search Engine Optimization, otherwise know as SEO, is vitally important to any business that has a website. Everyone wants to have their website rank first for queries in Google. Good SEO will result in your website ranking highly in the search engines (Google, Bing, etc.) for your main keywords; this is what drives traffic to your site.

Following the best and most up-to-date SEO practices will make it easier for search engines to crawl, index and understand your content.

Some of our SEO Services Include:

  • Keyword Research and Analysis
  • Copywriting for Optimization
  • Meta Title and Description Optimization
  • Market and Competition Analysis
  • Conversion Optimization
  • Ongoing SEO Maintenance
  • Monthly Analytics Reporting

Google AdWords

Google AdWords Pay-Per-Click (PPC) advertising is also known as sponsored search. PPC is a fast, easy and cost-effective way to increase targeted, qualified traffic to your site. With Google AdWords we can easily track your ad performance and conversions so you can see results in real time.

Depending on your industry, Google AdWords can be very competitive and very expensive if not done right. At SplitMango, we will work with you to design, manage and refine an AdWords campaign and customize it to fit both your needs and your budget. We bring your cost-per-click costs down while increasing your conversions through PPC campaign optimization.

Our Google AdWords services can include:

  • Keyword Research and Analysis
  • Compelling Ad Content Writing
  • Market and Competition Analysis
  • Multivariate Testing
  • Search Retargeting/Remarketing
  • Account Management

At SplitMango, we have one Individually Qualified AdWords Professional in the Google Certification Program, specializing in Search Advertising. To view our team’s certification, click on the link below:

David Miller – Google Certification Program

Google Analytics

Analytics can sometimes be complex and overwhelming, but it doesn’t have to be that way. Knowing how many visitors your website gets is important to your overall business strategy. With good analytics you can accurately measure success and make better online marketing decisions.

Google Analytics doesn’t just give you visitor numbers, it measures the behavior of those visitors, and in particular those measurements that indicate what aspects of your site are helping to drive objectives. At SplitMango, we can set up Google Analytics on your website. We can send you scheduled reports that clearly show you the numbers that matter to you.

With Google Analytics we focus on four key points:

  • Measure – we collect important data on visitor numbers and interactions.
  • Report – we report website activity and results.
  • Analyze – we can help you analyse visitor numbers.
  • Optimize – we can help you refine the funnel process and optimize your website for success.