Have you considered selling online, but aren’t sure if it’s worth it?
There is tremendous opportunity in online sales, yet Canadian retailers as a group are not taking advantage. We lag behind our neighbours to the south – so much so that Canada Post is encouraging businesses to go online with its E-Commerce Innovation Awards & prizes.
In fact, despite stagnant sales figures for bricks and mortar stores in recent years, online retail continues to grow. With a projected increase in mobile device use for online sales, we can expect the trend to continue.
The verdict is clear – wherever and whenever people are online, they are shopping.
Luckily, e-commerce content management systems (CMSs) such as Shopify make it easy and cost-effective to enter the online marketplace. This type of hosted solution dramatically reduces the risk by eliminating was at one time a prohibitive investment in custom e-commerce development. Another good reason for Shopify’s explosive growth? It’s darn simple to use.
Here are five signs your website is under performing:
- Your website doesn’t exist.
A successful business is one that customers can actually find. Where’s yours?
- Your website is built in Flash.
Talk about performance anxiety. Bad for mobile and search, Flash websites have no place in modern web development.
- You have small edits to make, but you aren’t able to make even simple updates in-house.
Modern content management systems have taken the sting out of, you guessed it, content management. You should have control over day-to-day content updates
- Your customers are complaining.
Your site is confusing or broken, clients can’t get what they need, and you’re spending too much handling unnecessary support calls. All signs you’re about to lose those customers.
- Your mobile users are frustrated.
Mobile and responsive technology has come a long way, and smartphone use has exploded. There’s a good chance your clients are looking for a better mobile experience.
This list isn’t exhaustive, and experiencing any of the above doesn’t necessarily mean you’ll need an entirely new site (unless it’s Flash – if that’s the case, run, don’t walk). Nonetheless, if any of these trouble signs sound familiar, it’s time to schedule a conversation with your web agency.
A good agency will listen to your specific issues, give honest feedback, and provide one or more recommendations for how to make improvements. It might be a complete overhaul, or it might mean small adjustments that can make a big difference.
Choose an agency that will seek to understand both the business case and the technical best practices for the upgrades they recommend.
Above all, your web agency should be your partner in problem solving.
We have a saying around the studio.
Build what you need now.
We didn’t make this up, and we’re not 100% sure where the expression originated, but it’s become firmly rooted in our collective psyche. It’s the best way we’ve found to keep our team focused on a Lean approach to product development.
Lean development principles are based on building only the minimum viable product (MVP) in order to launch early and validate the business or product concept. In plain speak, it means don’t be wasteful. Build the most basic version of what you think you need, then test and listen to your customers.
Cash flow is critical to fledgling businesses, so it follows that funding feature sets that may or may not be sought by your target market is wasteful at best, and a business killer at worst. We don’t want to see you burn money on non-essential features. In fact, we want your business to be successful so we can work together over the long term.
The market can move quickly and *gasp*, your idea might not be as good as you think it is. Starting a business is inherently risky (partly because our ideas are often not as good as we think they are). A Lean approach encourages us to validate our ideas without over-investing in technology.
The MVP might not be polished or may have some manual processes rather than the fully streamlined automation we dream of. It might be little more that a splash page announcing an intent to produce. Because that might be all you need right now. To start, to test, to validate.
Clients and partners of ours will find themselves being asked, “Do you need this now, or could this come later/in phase 2/after testing?”
Well, do you?
Like the new look?
Our website redesign is not simply a cosmetic refresh. It also represents a streamlined set of core services.
This last year has been both busy and fruitful for SplitMango. Amongst other things, we saw an office relocation, the addition of several new faces to our team, and a strengthening of our industry partnerships.
Our model is evolving.
We’ve refocused on what we do best, which is empowering entrepreneurs through custom web development and design.
We’ve also been making a big push into the product development arena. Right now, we’re excited to be incubating a number of innovative businesses such as Spruik and Mrs. Registry.
While we still offer tangential services, such as SEO, social media, and digital marketing, we now provide these through our extended service network. Our primary focus remains on well designed, high performing websites that deliver measurable value to our clients.
We’d like to invite you to work with us.
Whether you are a first time entrepreneur, running your own agency, or hoping to take that next step with your online business, we can offer sound technical leadership and in-house, 100% local development.